Benjamin Moore | April 2018
At Benjamin Moore, we believe in doing things the right way. And that’s why we set out to make our paint the best it can be.
It wasn’t easy. Over ten years ago, we revamped our entire paint-making process -- with new color machines, new formulas, and new colorants. The result? Our exclusive Gennex® Color Technology that delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore color you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.
Certain chemicals can prevent paint from delivering the color you want. So we got rid of them.
Gennex: The Science of Stronger
Most common paint colorants require the addition of certain chemicals so that they can mix easily into any number of paints.
We realized that if we made our own colorants, designed specifically for our paints, we could remove unnecessary chemicals that weaken paint. What we ended up with is a formula that’s better, stronger and simpler.
Interior Designers Depend on Gennex
Achieving color accuracy for every client is of utmost importance to interior designers. Gennex gives them peace of mind.
“Gennex Color Technology ensures that the colors I pick are going to remain the same for years to come.” See one designer delve deep into what makes a paint color great in this video.
